See How Much You
Should Charge with
Instagram Income Calculator

Because “just vibes” is not a pricing strategy

Let’s get one thing straight.

If you’re a creator on Instagram and you don’t know what you’re worth, brands already do — and they’re using that against you.

This Instagram Income Calculator exists for one reason: To stop creators from guessing, undercharging, and accepting deals that pay in exposure and stress.

No fluff. No fake millionaire math. No “trust us, bro” formulas.

Just a realistic estimate of what your Instagram presence can earn — based on how creators are actually paid today.

Here’s the reality creators don’t talk about enough:

• Brands lowball by default
• Creators don’t know what to counter
• Everyone pretends pricing is “subjective”
• And somehow, the creator always loses

You’ve probably been here:

• A brand asks, “What are your rates?”
• Your brain goes blank
• You overthink it
• You Google “how much do influencers charge”
• You still guess

This tool removes the guessing.

It gives you:

• A clear earnings range
• A pricing baseline per content type
• A reality check on your engagement
• And the confidence to say a number without apologising

At its core, this tool estimates how much brands may pay you per post and per month — based on data creators already have but rarely use properly.

It looks at:

• Your follower count
• Your average likes
• Your niche
• Your engagement strength
• Your content format
• And how often do you work with brands

Then it turns that into:

• Estimated monthly earnings
• Suggested price ranges for:
  • Image posts
  • Carousel posts
  • Reels
  • Stories

Important note (read this twice):
👉 These are negotiation ranges, not fixed prices.

Think of it as:

“Here’s where you should start the conversation — not where it ends.”

This is your niche.

Lifestyle, fitness, beauty, finance, travel, tech — whatever bucket you live in.

Why this matters: Some niches convert better than others. And brands pay for conversions, not aesthetics.

No shade. Just economics.

Straightforward.

This sets your creator tier, which affects your brand budget.

More followers = more reach
More reach = more money (usually)

But don’t panic if your following isn’t massive.
Small creators with strong engagement often outperform bigger ones.

This is where things get real.

Likes tell us:

• If people actually care
• If your audience is active
• If brands can trust your influence

High likes + smaller following = 🔥
Low likes + big following = 🚩

This feeds directly into your engagement ratio, which we’ll explain properly below.

If you want more accurate estimates, flip the Advanced toggle.

Here’s what it unlocks:

Reels are currency right now.

If your Reels consistently hit views above your follower count, brands notice — and pay more.

This helps the calculator reflect actual reach, not just profile size.

Is your audience:

• Global?
• Region-specific?
• From high-spending markets?

This impacts brand value more than creators realise.

A smaller audience in a high-value market can out-earn a bigger global one. Facts.

This helps estimate monthly income, not just per-post pricing.

Whether you do:

• 1–2 deals
• 3–4 deals
• Or you’re booked every week

The calculator adjusts accordingly.

Once you plug everything in, you’ll see two main sections:

This is your potential, not a promise.

It assumes:

• Consistent posting
• Average deal flow
• Standard brand rates

If you negotiate well or sell add-ons? You can exceed this.

If you undercharge or overdeliver for free? You’ll land below it.

This is where creators usually have their “ohhh” moment.

You’ll see suggested price ranges for:

• Image posts
• Carousel posts
• Reels
• Stories (single + bundles)

Why this matters:
Not all content requires the same level of effort.
Not all content delivers the same value.
So, pricing everything the same? Makes no sense.

This breakdown helps you:

• Price fairly
• Package smarter
• Stop throwing in extras for free

Let’s decode the terms brands love to throw around.

RPM = how much money you make per 1,000 views.

In human terms:
It shows how valuable your audience is per view.

Two creators can get the same views —
One earns double.

Why?
Audience quality, niche, buying power.
Higher RPM = higher brand trust = higher rates.

This measures how active your audience is.

Simple formula:
Average Likes ÷ Followers

What it tells brands:

• If your audience listens
• If they interact
• If your influence is real

High engagement beats high follower count more often than you think.

This is your creator level, not your worth as a human.

Typical tiers look like this:

• Nano – small audience, high trust
• Micro – brand favourite zone
• Mid-tier – consistent paid work
• Macro – bigger budgets, longer contracts
• Mega – campaigns, not posts

Each tier unlocks different budget ranges.
This calculator places you realistically — not aspirationally.

Let’s be blunt.

Brands don’t care how aesthetic your feed is if nobody engages.

Engagement shows:

• Trust
• Attention
• Influence

A creator with:

• 10k followers
• Strong likes
• Active comments

Can (and often does) out-earn a creator with:

• 100k followers
• Ghost-level engagement

This tool prioritises engagement quality, not vanity metrics.

As it should.