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LINKEDIN CREATOR EARNINGS CALCULATOR

Unpopular opinion:

LinkedIn is not “boring” anymore. It’s not just resume updates and fake hustle posts. And it’s definitely not just for job hunting.

LinkedIn has quietly turned into one of the highest-paying creator platforms on the internet.

If you create content in:

• Tech
• AI
• SaaS
• Finance
• Marketing
• HR
• Consulting
• Coaching
• Or literally anything B2B

You’re sitting on money.

The problem? Most creators have no idea how much they’re worth.

They guess. They undercharge. They panic when a brand asks, “What’s your rate?”
And somehow… they still say yes to $200 for a post doing 40,000 impressions. Pain.

That’s exactly why the LinkedIn Creator Earnings Calculator exists — to tell you, in plain English, what your LinkedIn content is actually worth.

Just real numbers, real benchmarks, and real confidence.

Let’s zoom out for a second.

LinkedIn today is not the same as it was in 2019. In the last 24 months, the platform has:

• Pushed creator content hard
• Rewarded consistency over follower count
• Given insane reach to text posts, carousels, and video
• Attracted serious brand money

Creators can now earn through:

• Sponsored LinkedIn posts
• Long-term brand partnerships
• Affiliate deals
• Newsletter sponsorships
• Video monetization (still rolling out, but real)
• Lead gen for coaching, consulting, SaaS, and services

And here’s the part brands won’t tell you:

LinkedIn impressions are worth more.

Why?

• The audience has disposable income
• They’re decision-makers
• They buy software, tools, courses, and services
• They’re not just “scrolling for fun.”

That’s why LinkedIn CPMs are 3–10× higher than Instagram or TikTok.

One solid LinkedIn post can outperform multiple viral reels — without dancing, lip-syncing, or selling your soul.

Here’s what usually happens:

A brand DMs you. They ask, “What’s your rate for a sponsored LinkedIn post?”

You:

• Open Notes app
• Panic slightly
• Google “LinkedIn sponsored post price.”
• See wildly different answers
• Throw out a number and hope for the best

Sometimes you undercharge. Sometimes you overthink. Most of the time, you have no clue if you’re being fair to them or to yourself.

The LinkedIn Creator Earnings Calculator fixes this. It shows:

• What are your impressions worth
• What your niche typically earns
• What brands are already paying creators like you
• What you can confidently charge without sounding unhinged

This isn’t theory. It’s math, benchmarks, and reality.

You don’t need to understand CPMs. You don’t need to study ad economics. You don’t need to run formulas.

You just enter your numbers. The calculator does the thinking.

Here’s what it looks like 👇

For most LinkedIn creators, sponsored posts are the biggest income stream.

The calculator considers:

• Your average impressions per post
• Your content niche (Tech, AI, Finance, Marketing, HR, etc.)
• Your engagement (likes are cool, comments are gold)
• Where your audience lives
• Real-world B2B CPM benchmarks

Typical LinkedIn CPM ranges look like this:

• $10–$20 → general audiences
• $20–$40 → marketing & HR
• $40–$60 → finance
• $60–$120 → tech, AI, SaaS, cybersecurity

The calculator automatically adjusts your CPM based on:

• Your niche
• Your engagement quality
• Your audience geography

You don’t see the chaos behind the scenes. You just get a number that makes sense.

This is the metric creators actually care about.

Not impressions. Not followers. Not vanity stats.

This is the price range you can confidently quote brands.

Based on:

• Your impressions
• Your engagement
• Your niche
• Your audience region
• LinkedIn’s premium pricing environment

You get a minimum and maximum price for one sponsored post.

No more:

• “Is this too high?”
• “Am I scaring them off?”
• “Am I being robbed?”

Example:
Let’s say you have:

• 50,000 followers
• Around 15,000 impressions per post
• A Tech / AI audience
• Mostly US-based viewers

Your realistic pricing could land around: $655 – $1,217 per sponsored post

Yes. For one post.

This helps you:

• Stop undercharging
• Negotiate without fear
• Set consistent rates
• Look professional without sounding corporate

We call this a realistic pricing band, not a random number pulled from vibes.

Quick reality check: Brands do not care about your follower count as much as you do.

They care about:

• Reach
• Engagement
• Audience trust
• Comments that show real influence

A creator with:

• 8,000 followers
• Strong opinions
• Consistent engagement

Can easily out-earn a creator with 100,000 silent followers. The calculator reflects that.

It rewards:

• Real engagement
• Actual reach
• Audience quality

Not inflated numbers.

LinkedIn is slowly rolling out video ad revenue sharing.

Is it available to everyone yet? No.
Is it worth paying attention to? Absolutely.

If you qualify, earnings depend on:

• Monthly video views
• Your niche
• Estimated RPM

Typical LinkedIn RPMs:

• $4–$6 → general
• $8–$10 → marketing
• $12–$14 → finance
• $14–$20 → tech & AI

If you don’t know your RPM, the calculator estimates it for you.

If you’re already creating content on LinkedIn, newsletters are a no-brainer.

Why?

• Built-in distribution
• Insane open rates
• Brands love them

Unlike social posts, newsletter sponsorships are priced per open, not per subscriber.

Industry norms:

• Around $20 CPM
• 30–50% open rates
• Often outperforms Substack

The calculator estimates:

• Expected opens
• Sponsorship value
• Potential monthly earnings

You don’t need:

• 100k followers
• Fancy branding
• A media kit from hell

You just need consistency.

Short answer: If you create content on LinkedIn, this is for you.

Long answer:

• LinkedIn creators posting weekly or daily
• Micro-creators building authority
• Influencers going B2B
• Consultants and coaches
• SaaS founders and solopreneurs
• Tech, AI, Finance, HR, Marketing creators
• Anyone tired of guessing their worth

Whether you have:

• 1,000 followers
• 10,000 followers
• 500,000 followers

The calculator adjusts to your reality.

No gatekeeping. No “you’re too small” energy.

Instagram is saturated. TikTok is chaotic. Brand deals are messy everywhere else.

LinkedIn? Still early.

Brands are actively:

• Testing creator partnerships
• Increasing budgets
• Looking for niche voices
• Preferring trust over virality

Which means:

• More deals
• Better rates
• Less competition

But only if you know your numbers.