Terms and Conditions

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY. BY USING THIS PLATFORM, YOU AGREE TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT.

This Terms of Use Agreement (“Agreement”) governs your use of the platform, https://artha.link/ (the “Platform”), provided by AJB AI Labs Private Limited (“the Company”). By accessing or using this Platform, you agree to comply with and be bound by this Agreement, including all policies and guidelines referenced herein.

The Company reserves the right to revise this Agreement at any time by posting updates on the Platform. Changes will take effect immediately upon posting. Your continued use of the Platform following any changes constitutes acceptance of those changes. Please review this Agreement periodically to stay informed of any updates.

1. Definitions

• “Platform”: The website https://artha.link/  and associated services.
• “User”: Any individual or entity accessing or using the Platform.
• “Subscriber”: The entity or organization that has entered into a subscription agreement with the Company for use of the artha.link platform. The Subscriber is responsible for managing and ensuring compliance of all Authorized Users under its account.
• “Authorized User”: Any individual who is authorized by the Subscriber to access and use the artha.link platform under the Subscriber’s account. This may include employees, contractors, or agents of the Subscriber.
• “Services”: The features and offerings provided by the Platform, including job board creation and candidate management tools.
• “Content”: All data, text, images, software, and other materials available on the Platform.
• “Account”: A unique account created for You to access our Service or parts of our Service.
• “Country”: Refers to India.
• “Device”: Any device that can access the Service, such as a computer, cellphone, or digital tablet.
• “Free Trial”: A limited period of time that may be free when purchasing a Subscription.
• “Subscriptions”: The services or access to the Service offered on a subscription basis by the Company to You.
• “Terms and Conditions” (also referred to as “Terms”): These Terms and Conditions form the entire agreement between You and the Company regarding the use of the Service.
• “Third-party Social Media Service”: Any services or content (including data, information, products, or services) provided by a third party that may be displayed, included, or made available by the Service.
• “Website”: Refers to https://artha.link/, accessible from artha.link or any subdomain of arthajobboard.com
• “You”: The individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

2. Rights and Restrictions

1. Rights Granted : Subject to the terms and conditions of this Agreement, the Company will make the artha.link platform available to Subscribers for the Subscription Period as set out in the Invoice. The Company grants Subscribers a revocable, non-exclusive, non-transferable right and limited license to access, use, and, where applicable, download the artha.link platform during such Subscription Period for Subscribers’ internal business purposes. If the Subscriber exceeds the Usage Limits of the artha.link platform or functionalities within the platform. In that case, the Subscriber may purchase additional quantities by making payments for such excess usage.
2. Usage Restrictions: Subscribers shall not, and shall not permit their Authorized Users to:
   1. Copy, modify, create derivative works, or otherwise attempt to gain unauthorized access to the artha.link platform.
   2. Except as permitted under applicable law, attempt to disassemble, reverse engineer, or decompile the artha.link platform.
   3. Use the artha.link platform on behalf of any third party or include the platform as part of a service bureau or provide any business process service.
   4. Use the platform in any manner that interferes with or disrupts its integrity, security, or performance, including its components and the data contained therein.
   5. Sell, resell, license, sublicense, rent, lease, transfer, assign, or otherwise make the platform available to any third party without an Authorized User subscription.
   6. Use the platform to send or store material containing software viruses, worms, or other harmful computer codes, files, scripts, or programs.
   7. Upload or transmit (or attempt to upload or transmit) any material that acts as a passive or active information collection or transmission mechanism, including but not limited to clear graphics interchange formats (“gifs”), 1×1 pixels, web bugs, cookies, or other similar devices (sometimes referred to as “spyware” or “passive collection mechanisms”).
   8. Use the platform to store or transmit any material that is unlawful, abusive, malicious, harassing, tortious, defamatory, vulgar, obscene, libelous, or violates any third-party rights.
   9. Permit direct or indirect access to or use of the platform in a way that circumvents the Usage Limits.
   10. Use the platform in any manner that could damage, disable, overburden, impair, or harm any server, network, computer system, or resource of the Company.
   11. Allow Authorized User licenses to be shared or used by more than one individual other than by reassigning the User license to a new User.
   12. Remove or obscure any proprietary or other notices contained in the platform.
   13. Attempt to gain unauthorized access to the platform (including features and functionality) or its related systems or networks.
   14. Use the platform for any form of competitive or benchmarking purposes.
3. Subscriber Responsibilities: Subscribers shall be responsible for:
   1. Providing accurate, current, and complete information regarding the Subscriber in connection with access and use of the artha.link platform.
   2. Ensuring Authorized Users comply with the Agreement, Documentation, and Invoice.
   3. The accuracy, quality, and legality of the Subscriber Data.
   4. The means by which Subscriber Data was acquired and its use.
   5. Using commercially reasonable efforts to prevent unauthorized access to or use of the platform.
   6. Using the platform in accordance with this Agreement, Documentation, and Invoice.
   7. All activities that occur under the Subscriber’s account.
   8. Compliance with all applicable laws and regulations.

4. Competitive Use Restriction. The Platform is provided solely for legitimate use by the Subscriber and its Authorized Users. The Subscriber shall not use the Platform, directly or indirectly, for the purpose of researching, benchmarking, reverse engineering, replicating, developing, launching, operating, promoting, or assisting in the development or operation of any product or service that directly competes with the Company’s creator-led hiring platform. If the Company reasonably believes that the Subscriber has used the Platform for such purposes, or has launched or materially participated in a directly competing product or service, the Company may, at its sole discretion:

   1. suspend or permanently terminate the Subscriber’s account;

   2. immediately revoke the Subscriber’s access to the Platform and all associated services;

   3. withhold, cancel, or forfeit any unpaid earnings, rewards, incentives, referral commissions, or other amounts accrued but not yet paid to the Subscriber; and

   4. pursue any other rights or remedies available under this Agreement or applicable law.

3. Eligibility

To use the Platform, you must:

• Be at least 18 years old or the age of majority in your jurisdiction.
• Have the legal capacity to enter into this Agreement.
• Comply with all applicable local, state, national, and international laws and regulations.

4. Payment Terms

• Fees: By using this Platform, the Subscriber agrees that the applicable fees shall be levied for the service availed from time to time by the Company. The fees shall depend on the subscription model the Subscriber has opted for. The Company reserves the right to update the amount of the subscription fees at its discretion.
• By using this Platform, the Subscriber agrees that the applicable fees once paid by Subscriber shall be non-cancelable and nonrefundable in nature.
• Taxes: By using this Platform, Subscriber agrees that the liability shall be vested on the Subscriber to pay any additional taxes, government charges, processing fees or any other amount over and above the subscription fees to avail the services to the appropriate body.
• By using this Platform, Subscriber agrees that the subscription term shall only begin once the payment is done by the Subscriber and the platform has accepted their order.
• By using this Platform, Subscriber agrees that, once the subscription has begun then the account shall be on an auto debt mode for the said subscription fees unless the Subscriber or the company has changed the settings.
• Overdue Payments: By using this Platform, Subscriber agrees that, Unpaid amounts shall accrue interest at 2% per month or the highest rate permitted by law, whichever is lower. Access to the Platform may be suspended until outstanding amounts are paid in full.
• In case of termination of the services, the convenience fees to use the platform shall not be refundable.

5. Privacy and Security

• Privacy: To the extent that Personal Information is processed by atha.link when the Subscriber uses the platform, artha.link shall comply with applicable legal requirements for privacy, data protection, and confidentiality. artha.link will:
  • Process Personal Information solely to provide the Services as outlined in this Agreement.
  • Use third-party service providers who process Personal Information on behalf of artha.link, ensuring they adhere to the same privacy standards.
  • Assist the Subscriber in handling data subject requests, such as access, correction, or deletion of Personal Information.
  • Respond promptly to any Security Incidents and inform the Subscriber of any unauthorized access or breach.
  • Ensure that its personnel maintain confidentiality and security of Personal Information.
  • Handle the return or deletion of Personal Information upon termination of this Agreement, as requested by the Subscriber.
• Security: artha.link has implemented and will maintain industry-standard administrative, technical, and physical safeguards to reasonably protect the security, confidentiality, and integrity of Subscriber Data. These safeguards include but are not limited to:
  • Regular reviews and updates to security practices to address new and evulving threats.
  • Use of encryption, access controls, and monitoring to prevent unauthorized access.
  • Ensuring no modification to the security practices will materially degrade the security of the artha.link platform.

6. Proprietary Rights and Licenses

• Reservation of Intellectual Property Rights: As between the parties to this Agreement, the Company retains all rights, title, and interest in and to the artha.link platform and Documentation, including all related Intellectual Property Rights. Except as expressly stated herein, this Agreement does not grant any additional rights or licenses to the Subscriber in the artha.link platform or in any intellectual property rights of the Company. The Subscriber agrees and acknowledges that unless as provided herein this Agreement, any other use of the artha.link platform shall constitute a material breach of this Agreement and an infringement under applicable laws. Such material breach or infringement shall cause the Company irreparable loss and damage. Therefore, in addition to and without limitation to the rights provided herein this Agreement, the Company shall have the right to recover damages and seek injunctive relief under applicable laws.
•  License to Use Suggestions and Feedback: Subscriber grants to the Company a fully paid-up, royalty-free, worldwide, sub-licensable, assignable, irrevocable, and perpetual license to use and incorporate into the artha.link platform any idea, suggestion for enhancement, recommendation, correction, or other feedback provided by Subscriber in connection with such Subscriber’s use of the platform.
• Subscriber Input: Subscriber Input is defined as any information the Subscriber may have provided to the Company as an idea, feature request, enhancement, or bug fix for artha.link’s product offerings. The Company shall have a royalty-free, worldwide, transferable, sub-licensable, irrevocable, perpetual license to use or incorporate such Subscriber Input into the Services. The Company shall have no obligation to make Subscriber Input an Improvement, and the Subscriber shall have no obligation to provide Subscriber Input.
• Statistical Data Use: The Company has exclusive rights to use the statistical data derived from the operation of the Services, including, without limitation, the number of records in the Services, the number and types of transactions, configurations, and reports processed in the Services, and the performance results for the Services (the “Aggregated Data”). Nothing herein shall be construed as prohibiting the Company from utilizing the Aggregated Data for purposes of operating its business, provided that the Company’s use of Aggregated Data will not reveal the identity, whether directly or indirectly, of any individual or specific data entered by any individual into the Services. In no event does the Aggregated Data include any personally identifiable information or corporate identifiable information.
• Use of Name: Subscriber agrees that the Company may refer to Subscriber’s name, trademarks, logos, feedback, comments, suggestions, case studies, testimonials, and name in marketing and promotional materials, subject to Subscriber’s prior consent where required by applicable law.

7. Limitation of Liability

Under no circumstances and under no legal theory, whether in tort, contract, product liability, negligence, or otherwise, shall either party or its affiliates be liable to the other party or any other affiliate or third party for any lost profits, lost sales, or lost revenue; loss of data (through no fault of artha.link); business interruption; loss of goodwill; or for any indirect, special, incidental, exemplary, consequential, or punitive damages, even if a party or its affiliates have been advised of the possibility of such damages.

In no event shall the liability of either party to the other party or its affiliates, for any claim or action arising out of this Agreement, exceed the value of 10% of the aggregate of all amounts paid by the Subscriber to artha.link in the twelve (12) months preceding the first event giving rise to such claim or action.

The limitations specified herein will not limit the Subscriber’s obligation to pay fees in accordance with this Agreement.

8. Third-Party Integrations

The Platform may integrate with third-party services or tools. The Company is not responsible for the functionality or reliability of these services. Users are advised to review third-party terms before use.

9. Representations, Warranties, and Disclaimers

• Mutual Representation: Each party represents and warrants to the other party that it is duly organized and validly existing under the laws of the state of its incorporation, has full corporate power and authority, and is duly authorized to enter into this Agreement and to carry out its provisions.
• Warranty by artha.link: artha.link warrants that during an applicable Subscription Period:
  • The artha.link platform will perform materially in accordance with the Documentation when the Subscriber uses the platform in accordance with such Documentation.
  • artha.link will, at a minimum, implement safeguards for the protection of the security, confidentiality, and integrity of Subscriber Data, as set forth in this Agreement.
  • artha.link will not materially decrease the overall functionality of the platform.
• Warranty Disclaimer: Subscriber understands and agrees that the use of the artha.link platform is at the Subscriber’s sole risk. Except as expressly provided herein, the platform is provided on an “as is” and “as available” basis, without any warranties of any kind. Except for warranties specified in this Agreement, artha.link disclaims warranties of all kinds, including, but not limited to, the implied warranties of merchantability, title, fitness for a particular purpose, and non-infringement. artha.link further disclaims warranties that the platform will be uninterrupted, timely, secure, error-free, or free from viruses or other malicious software. No advice or information obtained by the Subscriber from artha.link or from any third party shall create any warranty not expressly stated in this Agreement. The foregoing exclusions and limitations shall apply to the maximum extent permitted by applicable law, even if a remedy fails its essential purpose.

10. Indemnification

You will release, indemnify, defend and hold harmless the Company, and any of its contractors, agents, employees, officers, directors, shareholders, affiliates and assigns from all liabilities, claims, damages, costs and expenses, including reasonable attorneys’ fees and expenses, of third parties relating to or arising out of This Agreement or the breach of your warranties, representations, and obligations under this Agreement;

• The Platform content or your use of the Platform content;
• The Services;
• Any intellectual property or another proprietary right of any person or entity;
• Your violation of any provision of this Agreement; or
• Any information or data you supplied to the Company.
• When the Company is threatened with suit or sued by a third party, the Company may seek written assurances from you concerning your promise to indemnify the Company; your failure to provide such assurances may be considered by the Company to be a material breach of this Agreement. The Company will have the right to participate in any defense by you of a third-party claim related to your use of any of the Platform content or Services, with counsel of the Company’s choice at its expense. The Company will reasonably cooperate in any defense by you of a third-party claim at your request and expense. You will have sole responsibility to defend the Company against any claim, but you must receive the Company’s prior written consent regarding any related settlement. The terms of this provision will survive any termination or cancellation of this Agreement or your use of the Platform or Services.

11. Term and Termination

• Term: This Agreement shall commence on the date the Subscriber first accesses or uses the Platform or creates an account and shall continue until terminated in accordance with this Agreement. The Subscriber may stop using the Platform or close its account at any time, subject to any outstanding obligations under this Agreement.
• Termination for Cause: A party may terminate this Agreement for cause:
  • Upon 30 days written notice to the other party of a material breach if such breach remains uncured at the expiration of such period.
  • If the other party becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation, or assignment for the benefit of creditors.
• Termination by artha.link: artha.link may suspend or terminate the Subscriber’s account, with or without prior notice, if the Subscriber:
  • Enters an agreement with creditors without authorization from artha.link and/or steps have been taken for its winding up (other than for bona fide reconstruction).
  • Has reasonable grounds to suspect that it has participated in illegal practices and/or acts or been charged in a court of law for acts prejudicial to the interests of artha.link.
  • Commits misconduct, fraudulent, dishonest, undisciplined conduct, breach of integrity, or embezzlement, misappropriation, misuse, or causing damage to the software and other property of artha.link.
  • Misrepresents makes false statements or breaches the representations and warranties under the Agreement.
  • Ceases or threatens to cease to carry on business.

• Effect of Termination: Upon suspension or termination:

  • the Subscriber’s right to access and use the Platform shall immediately cease;
  • artha.link may disable or delete the Subscriber’s account and related access;
  • any unpaid earnings, commissions, rewards, incentives, or other amounts may be withheld, cancelled, or forfeited where the termination results from fraud, misuse of the Platform, a material breach of this Agreement, or any violation of the Competitive Use Restriction or Ad-Network Terms; and
  • termination shall not affect any rights or remedies available to artha.link under this Agreement or applicable law.
• Retrieval of Subscriber Data: Upon Subscriber’s written request made on or prior to expiration or termination of the Agreement, artha.link will give Subscriber limited access to the platform for a period of up to thirty (30) days, at no additional cost, solely for purposes of retrieving Subscriber Data. Subject to such thirty-day period and artha.link’s legal obligations, artha.link has no obligation to maintain or provide any Subscriber Data and may, unless legally prohibited, delete Subscriber Data; provided, however, that artha.link will not be required to remove copies of the Subscriber Data from its backup media and servers until such time as the backup copies are scheduled to be deleted.
• Surviving Provisions: Sections “Confidentiality,” “Fees and Payments,” “Warranty Disclaimers,” “Limitation of Liability,” “Indemnification,” “Termination,” “Surviving Provisions,” and “General” shall survive termination of this Agreement.

12. General.

• Entire Agreement. This Agreement, including the Exhibits attached hereto and the Terms of Service, constitute the entire agreement between the parties with respect to the subject matter of this Agreement and supersedes any and all prior and contemporaneous agreements, negotiations, correspondence, understandings, and communications between the parties, whether written or oral, concerning the subject matter hereof.
• No changes, modifications, or amendments of any nature made to this Agreement shall be valid unless evidenced in writing and signed for and on behalf of both parties by the respective authorized representatives.
• Governing Law and Jurisdiction. This Agreement shall be governed by and construed strictly in accordance with the laws of India (excluding the rules governing conflict of laws). Any dispute arising out of or resulting from this Agreement shall be subject to the exclusive jurisdiction of courts in Gujarat, India to the exclusion of all other courts.
• Notices: All notices required under this Agreement shall be in writing and shall be sent to the respective address set forth below. Any such notice may be delivered by hand, by overnight courier, by registered post or certified mail with return receipt requested, or by electronic mail to the person to whom such notice is to be sent as per the terms of this Agreement. Such notice shall be deemed to have been received:
  1. By hand delivery, at the time of delivery.
  2. By overnight courier, on the succeeding business day.
  3. By registered post or certified mail, on the date marked in proof of receipt.
  4. By electronic mail, when sent.

  All notices shall be sent to:

  If to artha.link: [email protected]

• Force Majeure: No Party shall be liable to the other if, and to the extent that, the performance or delay in performance of any of its obligations under this Agreement is prevented, restricted, delayed, or interfered with due to circumstances beyond the reasonable control of such Party, including but not limited to government legislations, fires, floods, explosions, epidemics, accidents, acts of God, wars, riots, strikes, lockouts, or other concerted acts of workmen, or acts of government. The Party claiming an event of force majeure shall promptly notify the other Party in writing and provide full particulars of the cause or event and the date of its first occurrence as soon as possible after the event. The Party shall also keep the other Party informed of any further developments. The Party so affected shall use its best efforts to remove the cause of non-performance, and the Parties shall resume performance as soon as such cause is removed.

13. Dispute Resolution, Governing Law, and Jurisdiction

This Agreement shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law principles. The Parties agree to make reasonable efforts to resolve any dispute, claim, or controversy arising out of or relating to this Agreement amicably through mutual discussion or mediation. If such resolution fails, all disputes shall be subject to the exclusive jurisdiction of the courts located in Surat, Gujarat, India. By using this Platform or its Services, you consent to the jurisdiction and venue of such courts and waive any objection to such jurisdiction, including any right to trial by jury in connection with any action, suit, proceeding, or claim arising under or by reason of this Agreement.

14. Contact Information

For inquiries, support, or legal notices, please contact:
AJB AI Labs Pvt. Ltd.
Ground floor, Plot No. B/45-46, Ram Krushna Co-Op Society,
Near Ram Krushna School, I.H. Road, Surat, Gujarat 395006, India.
Email: [email protected]

BY USING THIS PLATFORM, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREED TO BE BOUND BY THESE TERMS AND CONDITIONS.

Ad-Network Terms of Use & Payment Policy

These Ad-Network Terms of Use and Payment Policy (“Terms”) govern participation in the artha.link Ad-Network (“Ad-Network”) by job board owners (“Publishers”) using the Artha platform.

By enabling, accessing, or using the Ad-Network, you acknowledge that you have read, understood, and agree to be bound by these Terms.

1. Definitions

For the purposes of these Terms, the following capitalized terms shall have the meanings set forth below:

1.1 Artha / Platform Provider
Means artha.link, the owner and operator of the Ad-Network.

1.2 Ad-Network
Means Artha’s proprietary CPC and CPA job monetization network. (Clause 2)

1.3 Publisher
Means a subscriber using the artha.link platform and participating in the Ad-Network. (Clauses 2–11)

1.4 Job Provider Partner / Advertiser
Means a third-party entity(Job Provider Partner) supplying CPC or CPA job feeds to Artha. (Clauses 2, 3, 4)

1.5 Job Feed / XML Feed
Means structured job listing data, including job metadata and Bid Values. (Clause 3)

1.6 Bid Value
Means the CPC or CPA amount assigned to a job listing. (Clause 3.1)

1.7 Valid Click
Has the meaning set forth in Clause 4.1.

1.8 Invalid Click
Has the meaning set forth in Clause 4.1, including all sub-clauses.

1.9 Duplicative Clicks
Has the meaning set forth in Clause 4.1.1.

1.10 Fraudulent Clicks
Has the meaning set forth in Clause 4.1.2.

1.11 Bot Clicks
Has the meaning set forth in Clause 4.1.3.

1.12 Expired Clicks
Has the meaning set forth in Clause 4.1.4.

1.13 Foreign Clicks
Has the meaning set forth in Clause 4.1.5.

1.14 Valid Application
Means a completed job application originating from a Valid Click and accepted by the Advertiser. (Clause 4.2)

1.15 Approved Earnings
Means CPC or CPA revenue validated, approved, and reconciled by Artha. (Clause 8.2)

1.16 Traffic Spike
Means an abnormal deviation in traffic or applications beyond expected or historical patterns. (Clause 6)

1.17 Platform Fee
Means the 25% technology and service fee charged by Artha. (Clause 8.1)

1.18 Payout
Means the transfer of net earnings to the Publisher after deductions. (Clause 8.3)

2. Scope of the Ad-Network

Artha provides Publishers access to CPC and CPA job listings sourced from Advertisers for monetization via the Ad-Network.

Artha acts solely as a technology and marketplace intermediary and does not guarantee traffic volume, CPC/CPA rates, advertiser demand, or revenue.

3. Job Feeds and Performance Standards

3.1 Job Feeds and Bid Control

Artha shall provide Job Feeds containing job postings for traffic delivery through the Ad-Network.

Only Bid Values expressly included in the Job Feed or confirmed in writing by Artha shall be valid and binding.
Publishers shall not modify, infer, override, or manipulate Bid Values.

3.2 Use and Integrity of Job Feeds

Publishers shall use Job Feeds solely for delivering traffic via Publisher-owned or Publisher-operated properties.

Publishers shall not:

3.2.1 Content Modification

Modify, enrich, rewrite, supplement, or create derivative job listings or metadata (including title, description, location, salary, or employment type) without Artha’s prior written authorization.

3.2.2 Redistribution

Re-syndicate, forward, sell, distribute, or make Job Feeds available to any third party without Artha’s prior written consent.

3.2.3 Storage & Caching

Cache or store Job Feed data except as strictly required for real-time delivery.

Any unauthorized use constitutes a material breach and may result in immediate suspension, withholding of earnings, or termination.

4. Click Validation & Eligibility

4.1 Valid and Invalid Clicks

For the purposes of these Terms, a Valid Click means a click initiated by a unique, natural, non-automated person on a URL provided or approved by Artha, which directs the user to a job posting on a webpage approved by Artha.

Artha shall not be obligated to pay the Publisher for the following types of clicks, each of which shall be deemed an Invalid Click:

4.1.1 Duplicative Clicks

Multiple clicks from the same user on the same job listing occurring within a thirty (30) minute window. Only the first click shall be counted as valid.

4.1.2 Fraudulent Clicks

Clicks generated through manipulation, auto-generation, incentivization, or artificial methods such as VPN, Bot Network, Torrent Network, not involving genuine human intent, including click farms or paid-to-click programs.

4.1.3 Bot Clicks

Clicks originating from automated sources such as scripts, crawlers, or IP addresses identified as non-human by Artha’s fraud detection systems or industry-standard tools.

4.1.4 Expired Clicks

Clicks on job postings more than four (4) hours after Artha has directed such job to be paused, removed, or deactivated.

4.1.5 Foreign Clicks

For clarity, only clicks and applications originating within the same country as the job location shall be eligible for validation. Any click or application originating from a different country, as determined by IP address, device location, or other geo-location signals used by Artha, shall be deemed a Foreign Click and treated as an Invalid Click.

The validity of clicks and applications shall be determined solely by Artha, and Artha’s reporting shall be final and binding.

Artha may update Invalid Click definitions at its discretion, with notice provided via the platform or dashboard.

4.2 Valid Applications

Only Valid Applications originating from Valid Clicks and accepted by the Advertiser shall be eligible for CPA earnings.

5. Audit Rights

Artha and/or the relevant Advertiser reserves the right, upon reasonable notice, to audit:

• Traffic logs
• Application reports
• Traffic sources

to ensure compliance with these Terms. Publishers shall fully cooperate with such audits.

6. Traffic Spike & Abuse Control

In the event a Traffic Spike is detected, Artha may:

• Pause campaigns
• Revalidate traffic
• Reverse earnings
• Withhold payouts pending investigation

7. Publisher Representations and Obligations

Publishers represent and warrant that:

• All traffic is lawful, organic, and non-incentivized
• No bots, scripts, or deceptive practices are used
• All applicable laws and regulations are complied with
• Tracking URLs are not altered or manipulated

8. Revenue Share, Fees & Payment Terms

8.1 Platform Fee

Artha shall deduct a 30% Platform Fee from Approved Earnings.

8.2 Publisher Share

Publishers shall receive 70% of Approved Earnings.

8.3 Payout Schedule

• Payouts are processed monthly
• 15th of each calendar month
• Covers Approved Earnings from the previous month

8.4 Transfer & Processing Fees

All banking, intermediary, and processing fees shall be borne by the Publisher.

9. Taxes & Statutory Compliance

All amounts payable under these Terms are inclusive of all applicable taxes.

Each Publisher is solely responsible for determining, reporting, and paying:

• Income taxes
• Sales, VAT, GST, or similar indirect taxes
• Withholding or statutory obligations

Artha shall not gross up payments or assume Publisher tax liabilities.

10. Brand Usage & Marketing Rights

Publishers grant Artha a non-exclusive, royalty-free right to use the Publisher’s name and logo for marketing, promotional, and informational purposes related to the Ad-Network.

Publishers may request removal with reasonable written notice.

11. Independent Contractor Relationship

The relationship between Artha and the Publisher is that of independent contractors.
Nothing herein creates a partnership, agency, employment, or joint venture.

12. Arbitration & Governing Law

• Governing Law: Laws of India
• Arbitration Act: Arbitration and Conciliation Act, 1996
• Seat & Venue: Surat, Gujarat, India
• Language: English

The arbitral award shall be final and binding.

13. Acceptance

The Publisher confirms acceptance of these Terms.